Challenge
c/o Gerd along with their marketing partners Extend Marketing wanted to guide customers online, just like in retail stores.
How they did it
Extend Marketing used Triggerbee to create a personalized skincare guide on their website – which asks 13 questions to create a customized routine. Customers got product tips based on their answers and also follow-ups with tailored communication. For example, if a customer is sensitive to fragrances, they only receive recommendations on fragrance-free products.
This resulted in a fantastic 79% completion rate for customers who started the quiz, and 87,9% continuing to the product page of the recommended product.
This campaign has both improved the customer experience and facilitated a longterm relationship between Care of Gerd and their customers.
