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Personalize every visit with data you already own

Every sign-up tells Triggerbee who a visitor is. Your CRM tells it what they are worth. Put the two together and every audience gets its own version of your offers, content and campaigns, on web and app.

  • Every sign-up identifies a visitor
  • CRM segments as audiences
  • A variant for every audience
  • Popups, panels and embedded content

Powering better customer experiences on 800+ websites worldwide

Bring your website and app to life with best-in-class targeting and personalization

  • Emil G.Gold member · Returning member

    A gold member on his third visit this week, not logged in yet. A nudge by the account icon asks him to log in, where his member rewards are waiting.

  • New visitorFirst-time visit · From Instagram

    Came in from an Instagram ad and has never shopped here. A playful first offer turns the click into a sign-up.

  • Anna S.Email subscriber · Returning customer

    Reads the newsletter and has ordered twice. She knows the brand already, so the campaign helps her find the next thing.

  • AnonymousNew visitor · Items in cart

    Put a jacket in the cart, then headed for the exit. A discount for joining the SMS list gives a reason to finish the order today.

  • Linnea K.Member · Phone only, no email

    A member who joined with her phone number only. A banner trades member points for her email, so offers can reach her inbox too.

Every visitor lands on the same store. Triggerbee knows who they are, so each audience gets a campaign written for them. Pick an audience, a campaign type and a layout to see what changes.

A fleece jacket from the new collection.Gold memberWelcome back, EmilYour gold member rewards are waiting. Log in to see them.Log in

Build it once, personalize it for everyone

  • Give every audience its own message

    A gold member is asked to log in for their rewards. A new subscriber gets a style quiz. Same site, same moment, a different campaign for each.

  • Narrow it down to one

    Stack CRM segments, behaviour, device and location until a variant reaches exactly who it should.

  • Every sign-up is a known visitor

    Each form submission identifies the visitor, so their next visit can already be personal.

  • See what every variant earns

    Conversions and revenue per variant and audience, so you know which offer pays, and for whom.

Works with your stack, and makes it smarter

Triggerbee reads from the tools you already use and sends what it learns back to them, so your whole stack gets better, not just your website.

Triggerbee · Data flows

Centra and Voyado send data into Triggerbee. Triggerbee runs campaigns on your website and app, and sends sign-ups and profile updates to Klaviyo, Rule and Pipedrive.

How personalization works in Triggerbee

Four steps, from the first script to a site that adapts to every customer.

  • 1. Install once

    Add the Triggerbee script to your site. Everything after that runs from the dashboard.

  • 2. Capture and identify

    Sign-ups, member forms, quizzes and surveys grow your lists, and every submission turns an anonymous visitor into a known one.

  • 3. Sync your CRM

    Bring in segments, tiers and tags from your CRM or ESP and use them as website audiences.

  • 4. Personalize

    Give each campaign a variant per audience, so each segment sees its own offer, copy and content.

As personal as you want it, down to a single customer

Targeting rules stack: CRM segment, membership tier, purchase history, browsing, location, device and traffic source. Combine them and a variant can speak to a whole segment or to the one customer who matches.

Everything you need to build it

Every variant is built in the same no-code editor, with the formats, targeting and testing to match.

  • Five formats, one editor

    Pick the format that fits the moment, add unlimited steps and switch layouts between them to build engaging experiences.

  • Detailed targeting

    Use triggers, scheduling and your website audiences to control who should and should not see your campaign.

  • A/B testing

    Test your offers, content, CTAs and other elements to find a winning combination, or your next home run.

  • Your fonts and colours

    Upload your own font files and save your brand colours, so you never have to settle for a similar font or paste a hex code again.

  • Ready-made templates

    Start from over 120 high-converting templates designed for different purposes, occasions and campaigns.

  • Made for non-coders, developer friendly

    Send events to your analytics platform or set a first-party cookie when a customer signs up. Add a little JavaScript and the possibilities are endless.

  • A K-Bygg employee in a branded work jacket in the warehouse, arms open in welcome.

    +53%higher average order value.

    “In just 2 months, we captured 10,000+ new email subscribers. We have been able to A/B-test and analyze results in an easy way, and the average order value is 53% higher.”
    Erika SkalmanE-commerce Sales Manager, K-BYGG
    Read the customer story

What you can do with it

  1. Every form fills a profile

    Don’t just capture emails. Every sign-up, quiz and survey answer lands in the visitor’s profile and goes straight to your CRM, so you know who they are the next time they visit. Verification only sends new contacts to your database, so you waste fewer discount codes on existing customers.

    • Clothing sizes
    • Interests
    • Birthdays
    • Category preferences
    • Sent to your CRM automatically
    • Verify new subscribers, also in incognito mode
    See data collection
  2. Your CRM segments become website audiences

    Sync segments, tiers and tags from your CRM or ESP and target them on your site, next to Triggerbee’s own audiences like engaged non-buyers and cart abandoners. The people you email are the people you personalize for.

    • CRM segments and tags
    • Membership tiers
    • Behaviour-based audiences
    • Synced, not exported
    See audiences
  3. One campaign, a variant for every audience

    A blanket 20% off rewards customers who would have bought anyway. Build the campaign once and give it a variant per audience: your most valuable customers get 10% and the deal-driven segment 25%. Show members their unused bonus instead of a new code. Then let revenue decide which offer stays.

    • A variant per audience
    • Discounts by margin and value
    • Unused bonus instead of a new code
    • A/B tests inside each variant
    • Coupon and purchase attribution
    • One campaign to manage
  4. A/B-test your way to success

    Test your offers, content, CTAs and other elements to find a winning combination. Set up the test, make some changes, and measure the results when the test is over.

    • Offers and discounts
    • Copy and CTAs
    • Per audience or site-wide
  5. Keep members active

    Show members content made for them, ask them to log in, and remind them of the discounts and points they have not used yet, the moment they land.

    • Member-only content
    • Login nudges
    • Unused-discount reminders
    See loyalty & membership
  6. Quizzes that teach your CRM

    A product quiz helps the shopper find the right product, and every answer enriches their profile. You pick the products for every outcome, so you control which brands and margins you push. Care of Gerd’s 13-question skincare guide reached a 79% completion rate, and 87.9% of finishers went on to the recommended product.

    • Product recommendation quizzes
    • You pick the products for every outcome
    • Answers saved to the profile
    • Better segments in your ESP
  7. Show recommendations from your recommendation engine

    Connect a third-party recommendation engine such as Sift Lab, and campaigns can show “Recommended for you”, “Others also bought” or “Popular near you” per visitor. Design one product card; Triggerbee fills it for each person, with a fallback for visitors you don’t know yet.

    • Recommended for you, others also bought, popular near you
    • One product card, filled per person
    • A fallback for unknown visitors
    • Interest-based targeting for new collections and category sales
    See the Sift Lab integration
  8. Five formats, one editor

    Pick the format that fits the moment: a popup, a callout, content inline on the page, a panel or a full-screen takeover. Add unlimited steps and switch layouts between them to build engaging experiences.

    • Popups and callouts
    • Inline content and panels
    • Full-screen takeovers
    • Unlimited steps
  9. See what brands build with it

    Popups, forms, panels, callouts and exit-intent campaigns, all built by Triggerbee customers in the same no-code editor. Start from a template or from a blank canvas.

    • 120+ templates
    • Every format
    • In your brand
    Read customer stories

Choose the plan that fits your needs

Book a demo and we’ll help you pick the plan that fits your team.

  • Pro

    Take your customer engagement to the next level

    Best suited to teams that want to engage visitors with forms, surveys, games and personalized content.

    Book a demo

    Key features in Pro

    • Web & app experiences: forms, surveys, gamification, referrals, and more
    • CRM targeting
    • Behavioral analytics
    • Personalization
    • Automations
    • Customer profiling
    • Sales analytics
    • 12 integrations + Zapier
  • Enterprise

    Success

    Unlimited experiences and hands-on help from our team

    Best suited to larger teams that want unlimited experiences and a dedicated success manager.

    Book a demo

    Key features in Success

    Everything in Pro, plus:

    • Dedicated success manager
    • Customized campaign creation
    • 1:1 onboardingOffered to high-traffic sites and subject to availability. Contact us to learn more.
    • Done-for-you account set up
    • Strategic planning
    • Campaign migration
    • Implementation help
    • Access to all new features
    • Traffic overage grace
    • Custom SLAs

Personalization FAQ

What is website personalization?

Website personalization is the practice of adapting what each visitor sees, such as content, offers, messaging and CTAs, based on who they are and how they behave, instead of showing everyone the same page. The goal is to make every visit more relevant, which lifts engagement and conversions.

Do I need a developer to personalize my site with Triggerbee?

No. Triggerbee is built for marketers. You install a single script once, then build, target and launch personalized experiences from a no-code editor.

How does Triggerbee know who a visitor is?

Triggerbee combines your CRM and email-list data with real-time onsite behavior to build a living profile for every visitor, known or anonymous, so you can target the individual rather than a broad segment.

See identity & profiles
Can I A/B test my personalized campaigns?

Yes. You can run A/B tests on offers, content and CTAs, see which variations convert best, and scale the winners inside Triggerbee.

Which tools does Triggerbee integrate with?

Triggerbee connects with major CRM, email and e-commerce platforms, including Voyado, Rule, Klaviyo and Mailchimp, plus many more through Zapier, so your data stays in sync.

See integrations

See how Triggerbee turns your customer signals into revenue