How Cervera added €270K a month with personalized campaigns

Challenge
Cervera wanted to increase new membership signups for their loyalty program without promoting their loyalty program to existing members.

How they did it
Cervera created a beautiful campaign that offers new website visitors a €5 coupon if they sign up as new members. You are taken to their signup form when you click the button in the campaign.

Challenge

Cervera wanted to promote membership offers, for both guest visitors and logged-in members, on their product pages.  By doing this, guests would feel more inclined to either become a member or make sure they log in, and members would be more likely to use an offer and complete a purchase.

How they did it

Cervera is one of the leading home and kitchen stores in Sweden. They also have a huge loyalty club with 2 million members, and one of the benefits of being a member of Club Cervera is that you get access to membership pricing.

But how do you convey that benefit to non-members without being salesy? And how do you remind existing members to log in to see their exclusive pricing? Cervera solves this problem by using data and behavioral segmentation to personalize their product pages.

They are using onsite marketing platform Triggerbee to display personalized and dynamic content on select product pages targeted to specific visitors.

If you’re logged out, you will see a message above the buy button that says “Get access to membership pricing” with two CTA’s that say “Become a member” and “Log in”.

If you are logged in (or a returning member), the embedded promotion is hidden and you will see a tailored set of benefits below the buy button.

This dynamic personalization helps Cervera use elements of exclusivity and recognition, which not only improves their customer experience but also drives new membership signups.

Challenge

Cervera wanted to engage their visitors and promote their Christmas offering post-Black Week.

How they did it

They created an embedded Christmas Calendar using Triggerbee’s templates, designing it to match Cervera’s brand.

In a separate campaign, they created the calendar doors with 24 variants, connected to the main calendar using Javascript.

Cervera’s Christmas Calendar became Triggerbee’s most-clicked campaign in 2025, with in an astounding amount of engagement. The calendar generated a whopping 1,3 million SEK in Assisted Sales!

It also resulted in over 88% CTR on the full calendar, 19% CTR on the open calendar doors, and additionally 11% CTR on the nudge published on the site promoting the calendar. This means over 100 thousand visitors engaged with the calendar.

Challenge

Cervera wanted to better understand their customers sentiment after going through the customer journey on their website. Customer satisfaction is a critical metric for Cervera as it directly impacts customer loyalty, repeat sales, and overall brand reputation.

How they did it

Cervera built and published a CSAT survey using Triggerbee’s survey functionality. They used the Callout template which appears in one of the corners of the screen. The callout used a two-step form with the first step asking the customer to give a CSAT rating. The second step featured an optional comment field. Cervera utilized page targeting and published it on the Thank you/receipt page. The survey was triggered immediately after a customer completed their purchase. The collected data provided Cervera with valuable insights into customer satisfaction levels, enabling them to pinpoint aspects of the online shopping experience that required improvement.