Turn what you know into who you target
Audiences are the bridge between knowing and doing. Combine your CRM data with what people do on your site, save it once, and aim any experience at exactly those people.
- CRM lists, tags and filters
- Live session conditions
- Ready-made templates
- Shared across markets
You have the data. Your website can’t use it.
Someone bought from you yesterday
Today they come back on their phone, and your site shows them the same newsletter popup and the same welcome discount as a first-time visitor.
The data to do better already exists
It sits in your CRM, your email platform and your web shop. But most websites treat 95% of their traffic as anonymous, forget visitors when the cookie expires, and fall back to one generic page for everyone. Cart reminders don’t fire, member offers go unseen, and discounts go to people who would have bought anyway.
Every signal, one audience
Mix who someone is with what they are doing right now.
CRM lists and tags
Use the lists, tags and filters from your CRM, synced with the same contacts Triggerbee tracks.
Live behaviour
Add session conditions like location, device, traffic source and returning visits.
Interests
Target people by what they browse and buy, straight from their interest profile. Or catch buying intent: someone who looked at boots three times this week is shopping for boots now.
Audiences you can build in minutes
Start from a ready-made template for subscribers, abandoned carts and logged-out customers, or build your own.
Shared across accounts
Define an audience once and use it in every account in your group, across markets and brands.
Weather targeting
Target by the forecast where your visitor is: sun, rain, snow, temperature or wind, from today up to ten days ahead.
Put your CRM to work on your website
Your email team already has sharp segments: VIP tiers, lapsed buyers, members with unused bonus checks. Triggerbee brings those segments onto your website, and what it learns on site flows back to your CRM, so your next email gets sharper without anyone exporting a spreadsheet.
See integrationsYour CRM segments, on your website
Lists, tags and segments from Voyado, Rule, Klaviyo and more become audiences, synced, not exported.
What happens on site, back in your CRM
Sign-ups, quiz answers, survey responses and interest profiles go back to the same contact.
Triggerbee audience
Get recommended audiences you’re not using yet
Triggerbee looks at how your visitors behave and suggests audiences worth creating, with how many profiles each one reaches. Create one in a click.
Suggested by Buzz
Buzz, the AI copilot, suggests audiences from your visitor patterns over the period you choose, with the reason and the reach for each.
Your biggest untapped opportunity
See the largest group of visitors no campaign is targeting yet, like shoppers who left a full cart.
Combine CRM data with site behaviour
Start with the people your CRM knows, then narrow by what they do on site. A gold member arriving from your newsletter can see something different from a first-time visitor on mobile.
CRM and behaviour, together
Mix CRM lists and segments with login state, engagement, visits and goals, joined with AND / OR.
See the reach before you publish
Know how many people an audience reaches, known profiles and estimated visitors, before it goes live.
Use it anywhere, across every account
Define an audience once and use it in every experience and every account in your group, so each market runs on the same definition.
Shared across accounts
One audience for every market and brand in your account group.
Start from a template
Quick-start audiences that adapt to your site, from cart abandoners to people interested in your own categories. Save one in a click.
Choose the plan that fits your needs
Book a demo and we’ll help you pick the plan that fits your team.
Pro
Take your customer engagement to the next level
Best suited to teams that want to engage visitors with forms, surveys, games and personalized content.
Book a demoKey features in Pro
- Web & app experiences: forms, surveys, gamification, referrals, and more
- CRM targeting
- Behavioral analytics
- Personalization
- Automations
- Customer profiling
- Sales analytics
- 12 integrations + Zapier
- Enterprise
Success
Unlimited experiences and hands-on help from our team
Best suited to larger teams that want unlimited experiences and a dedicated success manager.
Book a demoKey features in Success
Everything in Pro, plus:
- Dedicated success manager
- Customized campaign creation
- 1:1 onboardingOffered to high-traffic sites and subject to availability. Contact us to learn more.
- Done-for-you account set up
- Strategic planning
- Campaign migration
- Implementation help
- Access to all new features
- Traffic overage grace
- Custom SLAs
Audiences FAQ
What can I build an audience from?
CRM lists, tags and filters, combined with session data such as location, device, UTM source, returning visits and interests. Weather conditions are available on the Pro and Success plans.
Do audiences work for anonymous visitors?
Yes. Session conditions like device, location and traffic source work for every visitor. CRM conditions apply once a visitor is identified.
Will this replace our CRM or email tool?
No. Triggerbee works alongside them, reads their segments and sends new data back.
Can I use the same audience in several countries?
Yes. Share an audience across all accounts in your account group and apply it to campaigns in every market.
Do I need a developer to build audiences?
No. Connect your CRM, choose your conditions and save the audience from the Triggerbee dashboard.
