Challenge
Däckskiftarna along with their marketing partners Extend Marketing wanted to increase their signups, by testing a gamified and non-gamified Triggerbee campaign onsite and comparing them.
How they did it
Extend Marketing created two different campaigns for Däckskiftarna, a traditional signup form and one that also contains memory for a touch of gamification.
Scenario A – Traditional popup:
A classic popup was created where they communicated ‘Win free tyre change & tyre hotel!’ and explained what you were competing for before you filled in your details. This variant averaged 0.97% conversion rate.
Scenario B – Gamification with Memory:
They integrated gamification through a memory game. This one had the same message (“Win a free tyre change & tyre hotel”) but before you filled in your details, you had to play a memory game. The result? An impressive 3.4% conversion rate.
With this, gamification increased mail collection by 250% for Däckskiftarna compared to the traditional signup popup.
