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Turn anonymous website visitors into revenue

Triggerbee identifies your anonymous website visitors, keeps them identified across sessions, and helps you personalize your emails and website based on where each visitor is in the customer journey.

  • 30% average identification rate
  • 100% first-party data
  • Syncs with Voyado, Rule, Klaviyo and more
  • Profiles across sessions and devices

Powering better customer experiences on 800+ websites worldwide

You can’t personalize if you don’t know who’s on your site

  • 95% of your traffic looks anonymous, even when it isn’t

    Most sites treat 95% of their traffic as anonymous, or can only personalize for as long as a cookie lives in the browser. Shoppers who browse on several devices show up as separate strangers.

  • That breaks the cross-channel experience

    Fewer abandonment emails get triggered, personalized sections of your site fall back to generic views, and you leave revenue on the table.

  1. Anonymous

    Visit 1

    Browsed jackets
  2. Anonymous

    Visit 2

    Added to cart
  3. Anonymous

    Visit 3

    Started checkout
  4. Anonymous

    Visit 4

    Left the site

The difference with Triggerbee ID

Triggerbee’s identity resolution works in three steps.

  1. Anonymous

    Visit 1

    Browsed jackets
  2. John

    Identify

    Visit 2

    Signed up
  3. John

    Recognise

    Visit 3

    Clicked newsletter
  4. John

    Adapt

    Visit 4

    Bought the jacketGold Member

Most identity tools identify 5–10% of your traffic. With Triggerbee, you can identify up to 60%.

Identify customers and visitors automatically

Visitors, subscribers and customers are recognised from logins, newsletter visits, completed purchases and form submissions.

  • Newsletter visits

    Anyone clicking through from an email is recognised the moment they land, no login required.

  • Logins and checkouts

    Hook identification into your account login, existing forms and checkout with a small snippet.

  • Every Triggerbee form

    Sign-ups, surveys and quizzes identify the visitor automatically and enrich the profile with what they told you.

  • Living customer profiles

    Historic activity, web behaviour and interests, purchases, devices and custom properties in a single profile, synced to the same contact in your CRM.

  • Audiences from CRM data

    Combine CRM lists, tags and filters with session data like location, device and UTM source to build audiences with precision.

  • 100% first-party data

    Only zero- and first-party data your users have given permission for. No third-party cookies, and you own everything in your account.

  • Three smiling women in bold KICKS beauty make-up, cheek to cheek.

    +25%club member growth.

    “Triggerbee helps us capture more club members and email subscribers, while also boosting the use of bonus checks and personal offers. I value how easy it is to create and design campaigns in Triggerbee, and I’ve consistently received helpful advice and support from my contact person.”
    Tiina TauruOnline Visual Merchandiser, KICKS
    Read the customer story

From anonymous visitor to known customer

  1. Track every interaction with detailed customer profiles

    Store every customer’s data across multiple sessions and devices in a single profile. Always connected and synced to the same contacts in your CRM.

    • Historic activity
    • Devices
    • Web behaviour and interests
    • Custom properties
    • Goals such as purchases
    • Total visits
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  2. Always in sync with your CRM

    After every visit, Triggerbee syncs interest profiles, behaviour and content dimensions to the same contact in your CRM, so your website, emails and texts all work from the same data.

    • Interest profiles
    • Behaviour and goals
    • Content dimensions
    • Synced after every visit
    • Voyado, Rule, Klaviyo, Mailchimp and more
    • Zapier for everything else
    See integrations
  3. Turn CRM data into targetable segments

    Build audiences in Triggerbee from your CRM’s lists and tags. Every Triggerbee profile sends what the visitor does on your site back to the same contact in your CRM: what they view, what they are interested in, the quizzes and forms they fill in, and what they buy.

    • CRM lists, tags and filters
    • Views and interests
    • Form and quiz answers
    • Share audiences across accounts
    • Start quick with templates
    See personalization

Choose the plan that fits your needs

Book a demo and we’ll help you pick the plan that fits your team.

  • Pro

    Take your customer engagement to the next level

    Best suited to teams that want to engage visitors with forms, surveys, games and personalized content.

    Book a demo

    Key features in Pro

    • Web & app experiences: forms, surveys, gamification, referrals, and more
    • CRM targeting
    • Behavioral analytics
    • Personalization
    • Automations
    • Customer profiling
    • Sales analytics
    • 12 integrations + Zapier
  • Enterprise

    Success

    Unlimited experiences and hands-on help from our team

    Best suited to larger teams that want unlimited experiences and a dedicated success manager.

    Book a demo

    Key features in Success

    Everything in Pro, plus:

    • Dedicated success manager
    • Customized campaign creation
    • 1:1 onboardingOffered to high-traffic sites and subject to availability. Contact us to learn more.
    • Done-for-you account set up
    • Strategic planning
    • Campaign migration
    • Implementation help
    • Access to all new features
    • Traffic overage grace
    • Custom SLAs

Identity resolution FAQ

What is identity resolution?

Identity resolution is the practice of recognising who is browsing your website: matching anonymous sessions to known contacts in your CRM and building a profile for everyone else, so you can personalize and target the individual rather than treating all traffic the same.

How does Triggerbee identify visitors?

Triggerbee identifies visitors automatically when they click a tracked email link, submit a Triggerbee form, complete a purchase, or land on a URL with an identification parameter. For account logins and existing checkout forms, you add a simple custom identification call. Identified visitors are then matched to their CRM contact and tracked across sessions and devices.

How much of our traffic can you identify?

Customers average 30%, and some reach up to 60%. The rate depends on how many identification points you connect: emails, forms, logins and checkout.

Is identity resolution privacy-compliant?

Yes. Identification is built on your own first-party data and visitor consent, not third-party cookies or data brokers. Your customer data is hosted within the EU, and you own 100% of the data in your account.

Can I use the same audience across multiple countries or brand accounts?

Yes. Triggerbee lets you share audiences across all accounts in your account group, so you can maintain a single audience definition and apply it to campaigns running in different markets.

Do I need a developer to set it up?

No developer is needed for standard setup. Connect your CRM, choose your criteria, and save the audience from the Triggerbee dashboard. Hooking identification into your own login page or checkout requires a small code snippet.

See how Triggerbee turns your customer signals into revenue