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How KICKS grew its beauty club by 25%

KICKS, the Nordic beauty retailer, uses Triggerbee to recruit club members and email subscribers, and to remind members of the discounts, bonus checks and points they already have.

club member growth
+25%
Three smiling women in bold KICKS beauty make-up, cheek to cheek.
Industry
Beauty
Campaigns
2
Website
kicks.se
“Triggerbee helps us capture more club members and email subscribers, while also boosting the use of bonus checks and personal offers. I value how easy it is to create and design campaigns in Triggerbee, and I’ve consistently received helpful advice and support from my contact person.”
Tiina TauruOnline Visual Merchandiser, KICKS

KICKS Case

KICKS’ loyalty points reminder using e-commerce gamification to re-engage customers. The campaign notifies members about unused points and upcoming bonus checks, encouraging them to redeem rewards before expiration.

Discount code reminder

KICKS actively sent out exclusive membership discounts based on the membership status and, naturally, many people forget to use said discounts.

To activate their club members and call on them to use their discount codes, they used Triggerbee to create and aim campaigns to remind their members about their membership discounts. The message in every campaign is adjusted based on the membership level.

Do you want to know more about KICKS and their personalization initiatives? Read a bigger case on KICKS.

See the full campaign

KICKS Loyalty Points Reminder

KICKS’ personalized loyalty points reminder, powered by Triggerbee’s e-commerce gamification tools. The campaign dynamically notifies members about their available points, upcoming bonus checks, and personalized offers based on their membership tier. This strategy increases reward redemption, boosts conversions, and strengthens customer loyalty by making rewards feel exclusive and time-sensitive.

Challenge
KICKS sends out membership discounts based on your membership status and many people forget to redeem their bonus checks and reward points.

**How they did it
**To activate their club members and improve their engagement rate, they used Triggerbee to create and target campaigns to members with unused points and bonuses. The message in every campaign is adjusted based on the membership level.

See the full campaign

Campaigns by KICKS

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