**Challenge
**ESSNCE wanted to help inspire their visitors with a perfume guide and collect valuable zero-party data.
**How they did it
**They made an embedded form in Triggerbee, with two paths to select for the visitor:
A) Select a brand for inspiration
B) Get help finding a product by filling out a form.
Choosing a brand will take you to a product page, with an ESSNCE perfume inspired by said brand. Filling out the form, results in sharing preferences with ESSNCE for more relevant recommendations.
