**Challenge
**Nudge customers to complete their purchase, while getting more information on pet types.
**How they did it
**Visitors who are about to leave the checkout and have not provided pet type details before, get an exit-intent popup. If you fill in the form, you get a discount to use when proceeding with the purchase.
This allows them to nudge shoppers closer to a completed purchase, while collecting zero-party data used to provide more relevant communication and offers in the future.
