**Challenge
**Frank Dandy’s goal for Halloween was to increase purchases by offering a 50% discount code.
**How they did it
**During Halloween, visitors got a spooky surprise on their website. Frank Dandy used Triggerbee to create a Halloween-themed fullscreen campaign with the aim of increasing purchases.
With a staggering result of ~40% copied discount codes, they managed to strike the balance between having a big creative campaign, and still keeping the site user-friendly. Out of the copied codes, ~20% of those were actually used to purchase products on their site.
