Challenge
Turn website visitors and browsers into email subscribers, and building their list with gender data for each contact.
How they did it
They created two callout campaigns, one for guys and one for girls. They used URL based targeting to show the male-focused campaign on the men’s and women’s sections respectively on their website. To sweeten the deal, they offered a 15% discount for all new signups.
Frank DandyData & analyticsFrank Dandy CaseDemographically controlled callouts Frank Dandy has made a name for themselves among underwear for guys and girls.
Frank DandyCampaigns & gamificationFrank Dandy Halloween CaseFullscreen Halloween Campaign During Halloween, visitors got a spooky surprise on the Frank Dandy website.
Frank DandyCampaigns & gamificationFrank Dandy Halloween Fullscreen PopupFrank Dandy’s goal for Halloween was to increase purchases by offering a 50% discount code.