Demographically controlled callouts
Frank Dandy has made a name for themselves among underwear for guys and girls. They built up their database with demographically controlled callouts within the men’s and women’s sections on their website, and offered a 15% discount on the first purchase.
They used one campaign to show a callout for visitors on the men’s or women’s section.
Frank DandyLead generationFrank Dandy’s Gender-targeted Newsletter SignupTurn website visitors and browsers into email subscribers, and building their list with gender data for each contact.
Frank DandyCampaigns & gamificationFrank Dandy Halloween CaseFullscreen Halloween Campaign During Halloween, visitors got a spooky surprise on the Frank Dandy website.
Frank DandyCampaigns & gamificationFrank Dandy Halloween Fullscreen PopupFrank Dandy’s goal for Halloween was to increase purchases by offering a 50% discount code.