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An advent calendar that brings visitors back every day

Put a daily offer behind each door, in your brand, on your site. Visitors return to open the next one, and you see exactly what each door sells.

  • 24-day and 7-day Black Week layouts
  • A daily offer behind every door
  • Embedded or as a popup
  • Assisted sales per campaign

Why a calendar works

A reason to come back tomorrow is worth more than a discount today.

  • Daily repeat visits

    Each door opens a new offer, so visitors have a reason to return every day of the campaign.

  • List growth built in

    Ask for an email to unlock the doors and collect opted-in subscribers all season.

  • The right visitors

    Show the calendar to new visitors, returning customers or a CRM segment, and hide it from everyone else.

  • Sales per door

    Tie a coupon or product offer to each door and track redemptions and assisted sales.

  • In your brand

    Style every door, colour and font in the visual editor so the calendar looks like the rest of your site.

  • No developer needed

    Pick a template, add your offers, set your triggers and publish from Triggerbee.

  • Friends toasting with wine glasses at a dinner table, with the Cervera logo.

    1.3M SEKin assisted sales from one Christmas calendar.

    “With Triggerbee, we create more personalized popups and campaigns, driving higher revenue and a rapidly growing customer base”
    Felicia HammarCRM Manager, Cervera
    Read the customer story

From first door to final sale

  1. Design it like the rest of your site

    Drag, drop and style the calendar in the Triggerbee editor. Set the colours, fonts, daily offers and coupon codes, then publish without code.

    • Classic 24-day calendar
    • 7-day Black Week layout
    • Mobile-optimised design
    • Your own fonts
  2. Run it where it performs

    Embed the calendar on a landing page, open it as a popup or promote it with a nudge. Stronger ran all three across five markets and compared the results.

    • Embedded on any page
    • Popup across the site
    • Nudges that point to the calendar
    • One calendar across several domains
    See experiences
  3. Know what every door sold

    Follow the calendar from the first click to the final purchase. See coupon use, conversion and assisted sales, so you know which days and offers earned their place.

    • Views and form submissions
    • Coupon redemptions and assisted sales
    • Conversion rate per campaign
    • Drop-off between steps
    See analytics

Choose the plan that fits your needs

Book a demo and we’ll help you pick the plan that fits your team.

  • Pro

    Take your customer engagement to the next level

    Best suited to teams that want to engage visitors with forms, surveys, games and personalized content.

    Book a demo

    Key features in Pro

    • Web & app experiences: forms, surveys, gamification, referrals, and more
    • CRM targeting
    • Behavioral analytics
    • Personalization
    • Automations
    • Customer profiling
    • Sales analytics
    • 12 integrations + Zapier
  • Enterprise

    Success

    Unlimited experiences and hands-on help from our team

    Best suited to larger teams that want unlimited experiences and a dedicated success manager.

    Book a demo

    Key features in Success

    Everything in Pro, plus:

    • Dedicated success manager
    • Customized campaign creation
    • 1:1 onboardingOffered to high-traffic sites and subject to availability. Contact us to learn more.
    • Done-for-you account set up
    • Strategic planning
    • Campaign migration
    • Implementation help
    • Access to all new features
    • Traffic overage grace
    • Custom SLAs

Advent calendar FAQ

What is a digital advent calendar?

It is a campaign on your website with one door per day. Each door opens a new offer, product or piece of content, which gives visitors a reason to come back every day of the season.

Can I run a Black Week calendar instead of Christmas?

Yes. Choose the classic 24-day layout or the 7-day Black Week layout, then add your own offers.

Can every visitor get their own coupon code?

Yes. Upload a coupon set and Triggerbee hands out a unique one-time code per visitor, then ties each redemption back to the calendar.

Can I run one calendar in several markets?

Yes. Stronger published their calendar across five domains: the UK, Germany, France, the Netherlands and Sweden.

See how Triggerbee turns your customer signals into revenue