Scratch cards that turn curious visitors into sign-ups and sales
Let visitors scratch to reveal a reward, coupon or discount. You design the card, choose the prize and decide who sees it. Triggerbee hands every winner their own code and tracks what each card earns.
- Scratch to reveal
- Unique coupon codes
- Targeted audiences
- No code needed
Why a scratch card works
It works like a classic scratch-off coupon, right on your website. A little surprise makes the reward feel earned.
Scratch to reveal
Visitors scratch the card with a finger or cursor to uncover the prize. The surprise makes your offer feel fun and rewarding.
Grow your email list
Ask for the email before the reveal or show the prize right away. You choose the order.
Made in your brand
Use your own images, colours, fonts and graphics so the card looks like your store.
Shown to the right people
Aim the card at new visitors, returning customers or CRM segments, and hide it from people who already signed up.
Built for every device
Smooth and touch-friendly on desktop, tablet and mobile, with full-screen layouts for phones.
Light on your site
The Triggerbee script loads asynchronously, so the card does not slow your pages down. Fully GDPR compliant.
From first scratch to final purchase
Design the card in your brand
Drag, drop and style the card in the visual editor. Set the scratch surface, the reward underneath and the copy around it until it fits your brand.
- Drag-and-drop editor
- Mobile-optimized design
- Your own fonts
- Custom graphics and rewards
Reveal the prize and collect the email
Show the prize straight away or only after the visitor signs up. Every winner gets a unique one-time code from your coupon set, and new subscribers go straight to your email tool.
- Sign up before or after the reveal
- Unique one-time codes from a CSV
- Pauses when the codes run out
Show the right reward to the right visitor
Trigger the card on exit intent, scroll depth or time on page. Filter by audience: new visitors, returning customers, CRM segments, UTM parameters or ad traffic.
- Exit intent and scroll triggers
- New or returning visitors
- CRM and email segments
- UTM and traffic source
Track every scratch, sign-up and sale
See how the card performs from the first interaction to the purchase: coupon usage, conversion rate, drop-off between steps and assisted sales.
- Coupon redemptions
- Conversion and drop-off
- Assisted sales
Scratch card FAQ
What is a digital scratch card promotion?
A scratch card is a popup where visitors scratch off an area to reveal a prize. It works like a classic scratch-off coupon, but on your website. It is a simple way to lift engagement, collect emails and drive quick sales, especially during seasonal campaigns and product launches.
Do I need coding or design skills?
No. The scratch card is a built-in component in the Triggerbee editor. Pick a template, change the colours, prize and text, add a coupon code or form, and publish. You install the Triggerbee script once and can then run as many scratch card campaigns as you like.
Will a scratch card campaign slow down my website?
No. The Triggerbee script is about 55 KB and loads asynchronously, and browsers cache it, so returning visitors do not download it again.
Can I use unique coupon codes?
Yes. Upload a CSV of unique codes and Triggerbee gives one to each winner. Each code works once, so it cannot be shared. A free tool generates up to 50,000 codes, and the campaign can pause itself when the codes run out.
Can I collect emails before showing the prize?
Yes. Reveal the prize as soon as the card is scratched, or only after the visitor fills in a sign-up form. To grow your list, ask for the email first. For instant engagement, reveal the prize right away.
Does it connect to my email or CRM tool?
Which plans include scratch cards?
Scratch cards are part of gamification campaigns on the Pro and Success plans. You can run several versions for different goals and A/B test them.
